Opening Activity: Macy's plans to hire 78,000 people for seasonal jobs

1.The topic is that Macy's is planning to hire 78,000 people for the holiday season. This is an increase of 4% from last year.

2. The angle is toward all people that are in need of a job

3.  -Unusual
     - significant
     - proximity

4.  I would make this a broadcasting journalism piece by interviewing Macy employees- especially the manager. Interviewing people looking for a job and what this means to them. You can put in the piece of unemployment and how major companies are beginning to go upward in hiring more people. I would shoot Macy's store, inside, outside, the sign, I would add footage of consumers.